Discuss Writer Credibility for Persuasive Messages

question 21

Essay

Discuss writer credibility for persuasive messages. Mention where credibility comes from and levels of credibility for different audiences.

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Definitions:

Fixed Manufacturing Expenses

Fixed manufacturing expenses are overhead costs that do not change with the level of production output, such as rent for a factory building.

Fixed Selling

Costs associated with selling products that remain constant regardless of the level of production or sales, such as salaries of sales personnel and rent of the sales office.

Financial Advantage

The benefit gained in financial terms that gives an individual or business a superior position relative to competitors.

Traceable Fixed Costs

Fixed costs that can be directly associated with a specific business segment or area.