Form Letters Are Appropriate as Persuasive Messages Sent to Thousands

question 37

True/False

Form letters are appropriate as persuasive messages sent to thousands of readers.

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Definitions:

Cognitive Map

An internal psychological representation of the spatial layout of the external world.

Discriminative Stimulus

A specific stimulus in the presence of which a particular response is more likely to be reinforced.

Fixed-Interval Schedule

In operant conditioning, a reinforcement schedule that reinforces a response only after a specified time has elapsed.

Latent Learning

Latent learning is the process by which knowledge is acquired without any immediate manifestation of learned behavior or obvious reinforcement.