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When Possible, Incorporate the Central Selling Theme into Your Opening

question 52

True/False

When possible, incorporate the central selling theme into your opening and avoid irrelevant, obvious, or overused statements.


Definitions:

Speeding Ticket

A penalty issued by law enforcement to drivers exceeding the designated speed limit on a roadway, serving as a deterrent against speeding.

Habituate

The process of becoming accustomed to a stimulus or an environment through repeated exposure, leading to decreased responsiveness.

Dishabituate

The process of responding to an old stimulus as if it were new again, usually after a varying stimulus has interrupted a period of habituation.

Distressed

Experiencing anxiety, sorrow, or pain; being in a state of mental suffering.

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