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When writing a goodwill message, you should
Allport
Gordon Allport, a psychologist known for his contributions to personality psychology and his theory on the nature of prejudice.
Collective Conscious
The set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society; often referred to as the "collective conscience" by sociologist Émile Durkheim.
Hawthorne Effect
The change in behavior exhibited by participants in a study because they know they are being watched.
Overt Observational
The process of openly and visibly watching or monitoring someone or something without concealing the observer's presence.
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