Describe Ways to Ensure That Your Use of Text Messaging

question 57

Essay

Describe ways to ensure that your use of text messaging is effective.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized as product, price, place, and promotion.

Liquid Consumption

A term reflecting the shift in consumer behavior towards more flexible and changeable purchasing patterns.

Platform Brands

Brands that operate as foundations for other businesses, products, or services to build upon, facilitating interactions and transactions among users.