Examlex
Communication flows in an orderly, linear manner from one stage to the next.
Category Extensions
A strategy where a brand uses its established name to launch a new product in a different product category.
Cognitive Fit
The degree to which information presentation aligns with an individual's cognitive processes, enhancing understanding and decision-making.
Parent Brand Image
The overall perception of a parent company, which can influence the recognition and reception of its subsidiary brands.
Brand Extension Authenticity
The genuine and credible expansion of a brand into new categories or markets, maintaining its core values and identity.
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