Please Define the Following Key Terms

question 35

Essay

Please define the following key terms. Show Who? What? Where? When? Why Important?
-philosophes

Understand the significance of specific contract clauses, such as letter-of-credit agreements, in business transactions.

Identify the elements of the marketing mix and understand their significance.

Differentiate between needs, wants, and demands in marketing terminology.

Recognize the role of distribution (place) in the marketing mix.

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Definitions:

Edelman Survey

An annual trust and credibility survey conducted by Edelman, a global communication marketing firm, which gauges public opinion on various institutions.

Public Interest

A concept referring to the well-being of the general public and society, where decisions and actions are made with the collective benefit in mind rather than individual or private interests.

Public Relations Functions

Public Relations Functions encompass a variety of activities aimed at managing and improving the relationship and communication between an organization and its stakeholders.

Crisis Communication

Crisis Communication is the effort by a company or organization to communicate effectively during a crisis to manage perceptions and safeguard its reputation.