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-Louis Pasteur
Concept Testing
The process of evaluating consumer response to an idea before introducing a product or service to the market, to ascertain its potential success.
Visual Models
Diagrams or representations used to illustrate complex information or processes, facilitating easier understanding and analysis.
Potential Product
The concept of what a product could become or the highest value that a product can deliver to a consumer, incorporating all possible augmentations and transformations the product might undergo.
Idea Generation
The creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be tangible or intangible.
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