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What is the forecast for July based on a three-month weighted moving average applied to the following past demand data and using the weights: 5, 4, and 3 (largest weight is for most recent data)? Show all of your computations for April through July.
Banner Ads
A form of online advertising that integrates a rectangular graphic display into a webpage, designed to attract traffic to a website by linking to the advertiser's site.
IMC Efforts
Integrated Marketing Communication efforts aim to unify and coordinate all marketing communications to provide a consistent message across all channels.
Customer Loyalty
A customer's willingness to repeatedly return to a company to conduct business due to the delightful experiences and value they receive from the relationship.
Market Share
The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in a specific industry or category.
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