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The following are partial results of a regression analysis involving sales (Y in millions of dollars), advertising expenditures (X1 in thousands of dollars), and number of salespeople (X2) for a corporation. The regression was performed on a sample of 10 observations.
a.At = 0.05, test for the significance of the coefficient of advertising.
b.If the company uses $20,000 in advertisement and has 300 salespersons, what are the expected sales? (Give your answer in dollars.)
Product Promotion
Various marketing strategies and tactics used to increase awareness, interest, and sales of a product.
Monopolistically Competitive Industry
A commercial setup in which various enterprises market goods that are comparable, though not identical, granting them a measure of control within the marketplace.
Elasticity Of Demand
An indicator of the level of change in consumer demand for a product based on fluctuations in its price.
Normal Profit
The minimum level of profit needed for a company to remain competitive in the market; it occurs when total revenues are equal to total costs, including opportunity costs.
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