Part of an Excel Output Relating X (Independent Variable) and Y

question 107

Essay

Part of an Excel output relating X (independent variable) and Y (dependent variable) is shown below. Fill in all the blanks marked with "?".

---

Definitions:

Cognitive Learning

The process of acquiring knowledge and understanding through thought, experience, and the senses.

Brand Loyalty

A favorable attitude toward and consistent purchase of a single brand over time.

Perceived Risk

The potential for loss that consumers believe they are exposing themselves to when making a purchase decision.

Subliminal Advertising

A marketing technique that attempts to influence the subconscious mind of consumers by embedding messages within other media.