The results of a recent poll on the preference of voters regarding presidential candidates are shown below. 
At 95% confidence, test to determine whether or not there is a significant difference between the preferences for the two candidates.
Definitions:
Market Segments
Subsets of a market made up of consumers or organizations with similar attributes who are expected to respond similarly to marketing strategies.
Strategic Marketing Process
A structured method for developing, implementing, and assessing marketing tactics to accomplish business goals.
Tactical Marketing Process
A targeted approach focusing on actions and strategies to achieve short-term marketing goals.
Situational Analysis
An assessment of an organization's current situation, identifying strengths, weaknesses, opportunities, and threats to aid in strategic planning.
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