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For a two-tailed test at 98.4% confidence, Z =
Prospective Customers
Individuals or entities that are potential buyers of a product or service, having shown interest but not yet made a purchase.
Persuasive Message
Communication aimed at influencing the attitudes, beliefs, or behaviors of others.
Claim Messages
Communication efforts directed towards asserting a right or demanding a benefit or compensation usually in a business or professional context.
Attention-Getting Devices
Techniques used in communication to capture the audience's attention at the beginning of a message or presentation.
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