Examlex
is an example of a
Competitor Pricing
The practice of setting prices based on the prices of similar products or services offered by competitors in the market.
Perceived Value
The value a consumer believes a product or service has, which may not always reflect its actual price or cost.
4 Ps
Refers to the product, price, place, and promotion - elements considered essential in the marketing of goods or services.
Product Benefits
Refers to the positive outcomes or attributes that customers receive from using a product, enhancing their satisfaction or solving their problems.
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