Data

question 45

Multiple Choice

Data

• A)are always be numeric
• B)are always nonnumeric
• C)are the raw material of statistics
• D)None of these alternatives is correct.

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Definitions:

Hierarchy of Effects

A concept in marketing and advertising that outlines the steps a consumer goes through, from first becoming aware of a product to making the purchase decision.

Interest Stage

A phase in the consumer buying process where potential customers develop an interest in a product or service after becoming aware of it.

Consumer's Desire

The willingness or eagerness of consumers to purchase goods or services based on their needs or wants.

Product Features

Specific details or capabilities of a product that are intended to enhance its appeal or functionality.