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∼Q ∨ S
Market-Product Grid
A tool used to identify and understand market segments and product offerings, facilitating strategic decisions.
Multiple Products
Offering a range of different goods or services within a business's portfolio to cater to various customer preferences or market segments.
Multiple Market Segments
The practice of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups with similar needs or characteristics.
Geographic Markets
Market segments defined by geographic areas where customers share similar needs and characteristics.
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