The Definition "'Game Bird' Means a Duck, Pheasant, Goose, Quail

question 179

Multiple Choice

The definition "'Game bird' means a duck, pheasant, goose, quail, and the like" is an example of:

• A) A demonstrative definition.
• B) An enumerative definition.
• C) A persuasive definition.
• D) A definition by subclass.
• E) A precising definition.

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Definitions:

Generic Branding

A marketing strategy that focuses on promoting the product category rather than a specific brand, often to emphasize value or cost-effectiveness.

Family Branding

A marketing strategy that involves selling several related products under one single brand name.

Mixed Branding

A strategy that companies use by marketing the same good or service under several different brand names.

Brand Extension

A marketing strategy where a company uses an existing brand name to launch a new or modified product in a new category.