Marketing to Consumers Via the Internet Has Many Advantages for Marketers

question 327

Multiple Choice

Marketing to consumers via the Internet has many advantages for marketers. It allows products and services to be offered 24 hours a day, 7 days a week. It allows products to be offered globally in an efficient manner. And it is cost efficient, saving the need for stores, paper catalogues, and sales people. J. Paul Peter and Jerry C. Olson, Consumer Behavior and Marketing Strategy

• A) Argument; conclusion: It allows products and services ... 7 days a week.
• B) Argument; conclusion: It allows products to be offered ... an efficient manner.
• C) Argument; conclusion: It is cost efficient ... and sales people.
• D) Nonargument.
• E) Argument; conclusion: Marketing to consumers ... for marketers.