Examlex
If a company has sales of $130 in 2017 and $182 in 2016, the percentage decrease in sales from 2016 to 2017 is 40%.
Marketing Eras
Marketing Eras refer to distinct time periods characterized by predominant marketing strategies and philosophies, such as the production, sales, marketing, and societal marketing eras.
Four Ps
The marketing mix framework consisting of Product, Price, Place, and Promotion, used to consider the company's strategies for marketing its products or services.
Relational Orientation
An emphasis on building long-term relationships with customers, focusing on satisfaction and loyalty rather than immediate transactions.
Apple
A technology company known for its innovation in consumer electronics, software, and personal computers.
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