Which One of the Following Is Not an Ownership Right

question 128

Multiple Choice

Which one of the following is not an ownership right of a stockholder in a corporation?

• A) To vote in the election of directors
• B) To declare dividends on the common stock
• C) To share in assets upon liquidation
• D) To share in corporate earnings

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Definitions:

Reach

Measure of consumers’ exposure to marketing communications; the percentage of the target population exposed to a specific marketing communication, such as an advertisement, at least once.

Frequency

The rate at which an event occurs or is repeated over a specific period of time, often used in statistics, communications, and media studies.

Competitive Parity

A firm’s strategy of setting prices that are similar to those of major competitors. Status Quo Pricing: A competitor-oriented strategy in which a firm changes prices only to meet those of competition.

IMC Budgeting

Involves allocating financial resources across various marketing communication channels as part of an Integrated Marketing Communications strategy.