Gable's Wholesale Uses a Sales Journal

question 46

Multiple Choice

Gable's Wholesale uses a sales journal. An entry in this journal represents a

• A) debit to Cash; credit to Sales Revenue.
• B) debit to Accounts Receivable; credit to Sales Revenue.
• C) debit to Sales Discounts; credit to Cash.
• D) debit to Accounts Payable; credit to Sales Returns and Allowances.

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Definitions:

Emotional Appeal

Emotional appeal is a persuasive technique that attempts to generate an emotional response, rather than a rational argument, to influence an audience's attitudes or actions.

Psychological Reactance

A reaction against perceived attempts to limit one's freedom or autonomy, often resulting in a desire to regain that freedom.

Psychological Description

Description of a product or service in terms of audience benefits.

Factual Appeal

A persuasive strategy that uses facts, statistics, and objective information to influence the audience's opinion.