The Balanced Scorecard Uses Only Financial Measures to Evaluate Short-Term

question 11

True/False

The balanced scorecard uses only financial measures to evaluate short-term versus long-term objectives, past outcomes versus futures outcomes, and external versus internal factors.

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Definitions:

Id

A component of Sigmund Freud's psychoanalytic theory, representing the unorganized part of the personality structure that contains basic instinctual drives.

Ego

In psychoanalytic theory, the part of the mind that mediates between the conscious and unconscious and is responsible for reality testing and a sense of personal identity.

Superego

The component of the human psyche in Freudian psychoanalytic theory that holds internalized moral standards and ideals acquired from parents and society, governing over the ego.

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behaviors and emotions.