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If the discount rate increases:
Emotional Engagement
The emotional connection and response that a consumer has with a brand, which can influence loyalty and purchasing behavior.
Self-Identification
The process by which an individual defines and understands themselves, often in relation to categories such as gender, race, or religion.
Cultural Competence
The ability of an individual or organization to understand, communicate with, and effectively interact with people across cultures.
Auxiliary Consumption
refers to the additional energy or resources used by devices or processes not directly involved in the primary function, often in standby or supporting modes.
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