Examlex
The only method not used to evaluate capital projects is:
Advertising
The activity or profession of producing advertisements for commercial products or services to inform or attract potential customers.
Informational Appeal
Used in a promotion to help consumers make purchase decisions by offering factual information and strong arguments built around relevant issues that encourage them to evaluate the brand favorably on the basis of the key benefits it provides.
Laptop Computers
Portable personal computers designed for mobile use, integrating most components of a desktop computer, including a display, keyboard, and a pointing device.
Tangible Features
Refers to the physical characteristics of a product that can be seen, touched, and measured.
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