Soft Benefits Are Those That Often Have a Significant Nonfinancial

question 42

True/False

Soft benefits are those that often have a significant nonfinancial impact on an investment decision and as such, should be included in the decision analysis.

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Definitions:

Ineffective

Not producing the desired outcome or failing to achieve the intended result.

Aversive Qualities

Characteristics of a stimulus that are unpleasant or uncomfortable, which can lead to avoidance behavior.

Negative Contrast Effects

Negative contrast effects occur when a lesser stimulus reduces the response strength or preference for the more favorable stimulus that was previously established.