The Chief Engineer at Wilson Electronics Has Proposed the Production

question 60

Multiple Choice

The chief engineer at Wilson Electronics has proposed the production of a digipad to be sold at a 30 percent markup.Management estimates that the fixed costs per year will be $150,000 and the variable cost of the digipad will be $28 per unit.If Wilson sells 30,000 digipads, how much is the selling price of each digipad?

• A)$42.90
• B)$33.00
• C)$36.40
• D)$9.90

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Definitions:

Reinforcement Effect

The strengthening of a behavior due to the application of a stimulus or reward following that behavior.

Quantity of Reinforcement

The amount of reinforcement provided or required to modify or sustain a behavior.

Bolles

Bolles typically references Robert C. Bolles, a psychologist known for his research in learning, motivation, and fear. He proposed the theory of Species-Specific Defense Reactions (SSDRs), explaining how organisms respond to threatening stimuli.

Little Albert

Refers to a famous psychological experiment by John Watson, demonstrating how phobias can be conditioned in humans.