Diva Footwear Is Contemplating If It Should Continue Producing Platform

question 37

Multiple Choice

Diva Footwear is contemplating if it should continue producing platform shoes. The following information is available for the company's segments. $\begin{array}{lrrr}&\text { Platform Shoes}&\text { Athletic Shoes}&\text { Boots }\\\hline\text { Sales } & \$ 120,000 & \$ 420,000 & \$ 360,000 \\\text { Variable costs } & 64,000 & 220,000 & 140,000\\\text { Contribution margin } & 56,000 & 200,000 & 220,000 \\\text { Direct fixed costs } & 45,000 & 70,000 & 90,000 \\\text { Allocated fixed costs } & 20,000 & 70,000 & 60,000\\\text { Net income }&(\$9,000) &\$60,000&\$70,000\end{array}$ If platform shoes are dropped, sales of athletic shoes are expected to drop by 10%. What impact will occur to Diva Footwear's net income?

• A) Income will decrease by $11,000.
• B) Income will decrease by $31,000.
• C) Income will decrease by $53,000.
• D) Income will increase by $9,000.

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Definitions:

Psychological Reactance

A psychological response which occurs when individuals perceive their freedoms or choices are being limited, prompting them to reclaim or reassert lost freedoms.

Individualistic Cultures

Cultures that emphasize personal achievements and rights, prioritizing individual goals over group goals.

Reactance

A psychological reaction that occurs when individuals feel their freedom to choose or act is being restricted, leading them to resist the restriction or do the opposite of what is being sought.

Public Commitment

This term refers to a declaration or an action taken by an individual or group in the public domain, showcasing a pledge towards a cause, belief, or relationship.