Which One of the Following Is the Preferred Alternative When

question 98

Multiple Choice

Which one of the following is the preferred alternative when deciding between two alternatives?

• A)No opportunity or sunk costs exist.
• B)Revenues are greater than under the other alternatives.
• C)Expenses are less than under the other alternatives.
• D)Incremental profit is greater than under the other alternatives.

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Definitions:

Marketing Concept

A business philosophy suggesting that the satisfaction of customer needs and wants is the primary focus of the business.

Firm's Long-Term Success

The sustained achievement of strategic goals and objectives that enables a business to grow, compete effectively, and maintain financial health over an extended period.

Customer Needs

The desires, requirements, or necessities that customers express, which can influence their purchasing decisions.

Empowerment

The process of increasing the capacity of individuals or groups to make choices and to transform those choices into desired actions and outcomes.