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When the level of activity increases, the fixed cost per unit
Ethical Behavior
Acting in ways consistent with what society and individuals typically think are good values, involving honesty, fairness, and integrity.
Puffery
Exaggerated or promotional claims not intended to be taken literally, used in advertising and marketing.
Misrepresentation
The act of falsely or misleadingly presenting facts or information.
Moral Development
The process through which individuals develop proper attitudes and behaviors towards other people in society, based on social and cultural norms, laws, and personal beliefs.
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