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Marketing Strategy
A marketing strategy is a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
Profitable Customer Relationships
The ongoing connections a business cultivates with individuals or other businesses that result in a mutually beneficial exchange, ideally leading to repeat business and increased profitability.
Value Map
A visual tool used to compare the value propositions of different products or services in the market, analyzing factors such as price, quality, and performance.
Specific Customer Needs
Particular requirements or desires of consumers that businesses aim to meet with their products or services.
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