The Data Preparation Technique Used in Market Segmentation to Divide

question 10

Multiple Choice

The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is called

• A)data visualization.
• B)cluster analysis.
• C)market analysis.
• D)supervised learning.

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Definitions:

Calculated Value

A numerical value derived from a mathematical computation or formula.

Directional

Refers to a hypothesis or test that specifies the expected direction of the relationship or difference between variables.

Critical Value(s)

Critical values are key points used to determine the region of rejection for a null hypothesis in statistical testing, ensuring the test's validity under specific confidence levels.

Non-directional

A hypothesis that does not specify the direction of the expected difference or relationship, indicating only that there is a difference.