Single Linkage Is a Measure of Calculating Dissimilarity Between Clusters

question 37

Multiple Choice

Single linkage is a measure of calculating dissimilarity between clusters by

• A)considering only the two most dissimilar observations in the two clusters.
• B)computing the average dissimilarity between every pair of observations between the two clusters.
• C)considering only the two most similar observations in the two clusters.
• D)considering the distance between the cluster centroids.

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Definitions:

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Multichannel Marketing

A marketing strategy that uses several different channels, such as retail stores, online platforms, and direct mail, to reach customers.

Showrooming

The behavior of checking out products in a physical retail store without buying them, and later searching online to buy the same products at a cheaper price.

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