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Which statement is NOT true?
AIO Statements
Statements concerning activities, interests, and opinions used in lifestyle or psychographic segmentation to understand consumer behaviors.
Interests
Preferences or areas of focus that hold an individual's attention and enthusiasm, often leading to exploration, engagement, and satisfaction in learning or activities.
Opinions
Personal views or judgments formed about something, not necessarily based on fact or knowledge.
AIOs
Activities, Interests, and Opinions, a framework used in marketing and sociology to understand consumer behavior by analyzing their daily activities, interests, and opinions.
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