The Part-Worth for Each of the Attribute Levels in a Conjoint

question 32

Multiple Choice

The part-worth for each of the attribute levels in a conjoint analysis is determined by

• A)regression analysis.
• B)sensitivity analysis.
• C)online surveys.
• D)word-of-mouth.

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Definitions:

Multiple Products

Offering a variety of different goods or services within a business to appeal to different customer needs or market segments.

Multiple Market Segments

The process of dividing a target market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix.

Geographic Markets

Geographic markets are markets defined by geographical boundaries, where businesses target their sales and marketing efforts based on the location of their potential customers.

Mass Customization

The process of producing goods and services to meet individual customer needs with near mass production efficiency.