In the Bass Forecasting Model, Parameter M

question 12

Multiple Choice

In the Bass forecasting model, parameter m

• A)measures the likelihood of adoption due to a potential adopter being influenced by someone who has already adopted the product.
• B)measures the likelihood of adoption, assuming no influence from someone who has already adopted the product.
• C)refers to the number of people estimated to eventually adopt the new product.
• D)refers to the number of people who have already adopted the new product.

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Definitions:

Behavioral Self-Monitoring

In behavior therapy, a method of keeping careful data on the frequency and consequences of the behavior to be changed.

Graduated Exposure

A therapeutic technique used to treat phobias and anxiety by gradually exposing the patient to the feared object or context without any danger.

Counterconditioning

A therapy technique used to replace negative responses to a stimulus with positive ones.

Systematic Desensitization

A therapeutic method used to reduce phobia or anxiety through gradual exposure to the feared object or situation paired with relaxation techniques.