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Exponential utility functions assume that the decision maker is
Perceived Purchase Satisfaction
The level of contentment a customer feels regarding their decision to buy a product or service, based on their expectations and the product's performance.
Actual Product Performance
The real-life functionality and effectiveness of a product as experienced by the user, which can influence customer satisfaction and brand loyalty.
Product Perception
The way consumers view or understand a product based on its attributes, quality, and overall brand image.
Circular Relationship
An interdependent relationship where two or more elements are related in such a way that each one influences or is influenced by the others, often creating a cycle.
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