Which of the Following Statements Is False

question 98

Multiple Choice

Which of the following statements is false?

• A)Because there is one single way to segment a market,managers must consider several variable or characteristics that could be used to identify segments.
• B)Surveys of customers are used to gather data about various aspects of the market.
• C)Statistical techniques are applied to the survey data to define the market segments.
• D)Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups.

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Definitions:

Punishment Strategy

A behavioral approach aimed at reducing undesirable actions by introducing negative consequences or removing positive stimuli.

Continuous

Referring to processes or operations that proceed without interruption or breaks.

Intermittent

Occurring at irregular intervals; not continuous or steady.

Social Recognition

Acknowledgment or appreciation of an individual's presence, achievements, or status by others within a social or professional group.