Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 14

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} Estimate with 95% confidence the proportion p of Spanish adults who classify themselves as concerned about eating healthy.

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Definitions:

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The dynamic and interaction between a parent and their child, which can significantly influence the child's development and psychological health.

Psychodynamic Theorists

Specialists in a branch of psychology that emphasizes systematic study of the psychological forces underlying human behavior, feelings, and emotions and how they might relate to early experience.

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