Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 94

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} Interpret the confidence interval of p.

---

Definitions:

Business-to-Business Marketing

Marketing efforts directed from one company to another, rather than to individual consumers.

Not-for-Profit Organizations

Entities that operate for purposes other than making a profit, often focusing on social, educational, or humanitarian objectives.

Ultimate Consumers

The end users of a product or service, typically individuals who purchase for personal use rather than for resale or manufacturing.

Organizational Buyers

Entities such as businesses, governments, and institutions that purchase goods and services for organizational use, not for personal consumption.