If a Marketer Wishes to Determine Whether There Is Evidence

question 96

Multiple Choice

If a marketer wishes to determine whether there is evidence that average family income in a community exceeds $32,000:

• A)either a one-tail or two-tail test could be used with equivalent results.
• B)a one-tail test should be utilized.
• C)a two-tail test should be utilized.
• D)None of these choices.

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Definitions:

Conscious Mind

The aspect of the mind that is aware of one's self, thoughts, feelings, and surroundings in the present moment.

Humanistic Perspective

The “third force” in psychology that focuses on those aspects of personality that make people uniquely human, such as subjective feelings and freedom of choice.

Psychoanalytic Perspectives

A set of theories and therapeutic approaches in psychology that emphasize the influence of the unconscious mind on behavior, originating with the work of Sigmund Freud.

Personality

The combination of emotional, attitudinal, and behavioral response patterns of an individual.