Examlex
The covariance between two investments of a portfolio is equal to the sum of the variances of the investments.
Sales Promotion Expenditures
The financial investment allocated towards marketing strategies and campaigns designed to increase immediate consumer demand and stimulate sales of a product or service.
Consumer-Oriented Sales Promotions
Marketing strategies aimed at inducing consumers directly to purchase products through methods such as coupons, discounts, and contests.
Coupons
Vouchers or codes that offer a discount or deal, used as a promotional strategy to encourage consumers to try a product or service.
Premiums
Goods offered for free or at a low cost as an incentive to purchase a product or service.
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