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The probability of event A gives event B is denoted by
Consumer Purchase Decision Process
The sequence of steps consumers go through, from recognizing a need, gathering information, evaluating options, to making a purchase decision and post-purchase evaluation.
Maslow Hierarchy
A theory in psychology proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation", which describes a five-tier model of human needs, arranged in a hierarchy.
Social Needs
Basic human motivations included in Maslow's hierarchy, referring to the need for belongingness, love, and interpersonal relationships.
Maslow Hierarchy
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, from basic (physiological) to higher needs (self-actualization).
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