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A cross-classification table is used to describe the relationship between two ____________________ variables.
Behavioral
Pertaining to the actions or reactions of persons or objects under certain conditions, often studied in psychology and behavioral sciences.
Psychographic
Relating to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in market research.
Demographic
Statistical data relating to the population and particular groups within it, often used in market analysis to segment audiences.
Lifestyle
A person’s typical way of life as expressed by his or her activities, interests, and opinions.
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