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Capital Budgeting
The process a business undertakes to evaluate and prioritize investments in long-term assets based on their potential to generate income.
Incremental Sales
Sales generated over and above a predefined baseline, often used to measure the effectiveness of sales promotions or new marketing strategies.
Operating Expenses
The costs associated with the normal day-to-day operations of a business, excluding costs directly related to producing goods.
Capital Budgeting
The method of assessing and choosing investments for the long term that align with the company's objective of maximizing wealth.
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