Apex Motors Manufactures Luxury Cars and Sport Utility Vehicles

question 116

Multiple Choice

Apex Motors manufactures luxury cars and sport utility vehicles. The most likely customers are high-income men and women, and company managers want to initiate an advertising campaign targeting these groups. They plan to run 1-minute spots on business/investment programs, where they can reach 7 million women and 4 million men from their target groups. They also plan 1-minute spots during sporting events, where they can reach 2 million women and 12 million men from their target groups. Apex feels that the ads must reach at least 40 million women and at least 24 million men who are prospective customers. Let x represent the number of minutes of business/investment program commercials and y represent the number of minutes of sporting events commercials. Write the inequalities that describe the constraints on the number of each type of 1-minute spots needed to reach these target groups. ​

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Definitions:

Physiological Arousal

The body's response to stimuli, which includes increased heart rate, sweating, and energy levels as part of the fight or flight response.

Contraceptive Use

The use of methods or devices to prevent pregnancy as part of family planning or sexual health.

Pregnancy Rates

The frequency or number of pregnancies in a given population or demographic over a specific period of time.

Alcohol Use

The consumption of beverages containing ethyl alcohol, which can range from moderate drinking to alcohol abuse and dependence.