A Political Candidate Wishes to Use a Combination of Radio

question 85

Multiple Choice

A political candidate wishes to use a combination of radio and TV advertisements in her campaign. Research has been shown that each 1-minute spot on TV reaches 0.6 million people and that each 1 -minute spot on radio reaches 0.4 million. The candidate feels she must reach 42 million people, and she must buy at least 54 minutes of advertisements. How many minutes of each medium should be used if TV costs $550 per minute, radio costs $110 per minute, and the candidate wishes to minimize costs? ​

• A)Minimum cost is $15,950 using 10 minutes of TV time and 95 minutes of radio time.
• B)Minimum cost is $57,750 using 105 minutes of TV time and 0 minutes of radio time.
• C)Minimum cost is $57,750 using 0 minutes of TV time and 105 minutes of radio time.
• D)Minimum cost is $11,550 using 0 minutes of TV time and 105 minutes of radio time.
• E)Minimum cost is $11,550 using 105 minutes of TV time and 0 minutes of radio time.

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Definitions:

Sales Contract

A legally binding agreement between a buyer and a seller detailing the terms of a sale of goods or services.

Bargaining Power

The relative capacity of parties in a situation to exert influence over each other, usually in negotiations.

Commercial Contractors

are businesses or individuals that are contracted to perform work or provide services as part of commercial or business activities.

Consumer Lease

A legal agreement where a consumer agrees to rent personal property, like a car or household appliance, for personal, family, or household use for a period of time.