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Buying Process
The series of steps consumers go through in deciding what product or service to purchase.
New Buy
A transaction situation characterized by a consumer purchasing a product or service for the first time, which involves a higher level of decision-making and risk.
B2B Buying Situation
The context or scenario surrounding a purchase decision made by a business from another business, including factors such as urgency, budget, and specifications.
New Buy
A situation where a customer purchases a product or service for the first time, usually involving more decision-making efforts and information search.
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