Forty-Eight Observations of a Dependent Variable (Y) and Five Independent

question 18

Essay

Forty-eight observations of a dependent variable (y) and five independent variables resulted in an SSE of 438. When two additional independent variables were added to the model, the SSE was reduced to 375. At a 5% level of significance, determine if the two additional independent variables contribute significantly to the model.

---

Definitions:

Display Ad

An online advertising format where visual ads are served on web pages next to content.

Advertising Equivalency Value

An estimated monetary value assigned to non-paid media exposure, based on what the exposure would have cost if it were paid advertising.

Earned Media Model

A marketing concept where brand awareness is generated through word-of-mouth, customer experiences, or organic mentions rather than through paid advertising.

SNSs

Refers to Social Networking Services, platforms where users can build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds, or real-life connections.