If a Data Set Has SST = 2,000 and SSE

question 54

Multiple Choice

If a data set has SST = 2,000 and SSE = 800, then the coefficient of determination is _____.

• A) .4
• B) .6
• C) .5
• D) .8

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Definitions:

Hedonic-Utilitarian

A dichotomy in consumer behavior contrasting pleasure-seeking motives (hedonic) with functional or practical motives (utilitarian) in decision making.

Approach-Avoidance

A psychological conflict that occurs when a goal is both desirable and undesirable at the same time.

Guilty Pleasure

An activity or item that one enjoys despite feeling guilt for enjoying it, usually due to social perceptions or its trivial nature.

Approach-Avoidance

Involves the psychological conflict that occurs when an individual is simultaneously attracted to and repelled by the same object, idea, or action.