Members of a Focus Group Stated Their Preferences Between Three $\text { Slogan Preferences }$

question 2

Essay

Members of a focus group stated their preferences between three possible slogans. The results follow. Use Excel to test at α = .05 to determine any difference in preference among the three slogans. $\text { Slogan Preferences }$
$$\begin{array} { l l l l l } \mathrm { A } & \mathrm { A } & \mathrm { C } & \mathrm { C } & \mathrm { B } \\\mathrm { C } & \mathrm { B } & \mathrm { B } & \mathrm { A } & \mathrm { A } \\\mathrm { B } & \mathrm { C } & \mathrm { A } & \mathrm { B } & \mathrm { C } \\\mathrm { C } & \mathrm { C } & \mathrm { C } & \mathrm { B } & \mathrm { B } \\\mathrm { C } & \mathrm { B } & \mathrm { C } & \mathrm { C } & \mathrm { A } \\\mathrm { A } & \mathrm { A } & \mathrm { C } & \mathrm { A } & \mathrm { B }\end{array}$$

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Definitions:

Dividends Per Share

A measure indicating the amount of dividend a company pays out to its shareholders per share of stock, reflecting the return on investment for shareholders.

No-Par Common Stock

Refers to shares issued without a par value, meaning their value is not set in the company's articles of incorporation.

Journal Entries

The method by which financial transactions are recorded in a company's accounting records in chronological order.

Cash

Liquid funds available for use in immediate transactions, held either in hand or in bank accounts.